Voormi Digital Marketing Campaign

Ellbo Design Co. worked underneath Outlaw Partners of Big Sky, MT to design a modern look for a large digital email and social campaign advertising the release of a new technical outdoor clothing line. Voormi is known for creating their own fabrics with specialty weaves and top-of-the-line base materials.

Ellbo was first tasked with designing  a set of icons to be representative of each of these different fabrics as well as iconography to represent the benefits one would experience from utilizing the clothing made from them. After doing a deep dive into strategy and positioning, we settled on an alchemy theme and designed the icons to fit the theme.

A months-long digital campaign followed with emails and social media posts sent out for the release of each of the 10+ new pieces of clothing in the lineup.